Pepsico is changing the name and marketing image of its aunt jemima pancake mix and syrup according. A bottle of aunt jemima syrup sits on a counter wednesday june 17 2020 in white plains n y. The aunt jemima brand of syrup and pancake mix will get a new name and image quaker oats announced wednesday saying the company recognizes that aunt jemima s origins are based on a racial.
1933 anna robinson portrays aunt jemima at the second chicago world s fair she travels the country promoting aunt jemima and is able to make enough money to provide for her children and buy a 22 room house where she rents rooms to boarders. The company will announce the new name at a later date. The new packaging will hit shelves by the fourth quarter of 2020.
Quaker oats company is changing the name and marketing image of the 131 year old aunt jemima pancake mix and syrup. New york after more than 130 years aunt jemima is being removed from packaging for syrup and pancake mix. In 1889 the creators of aunt jemima charles rutt and charles underwood sold the company to r t davis who soon found nancy green in chicago.
Nancy green was born into slavery in 1834 in montgomery county kentucky. In 1890 a former slave named nancy green was hired to be the spokesperson for aunt jemima brand food products. Black americans and covid19 black americans are more likely to know someone who has been diagnosed with covid 19 according.
Several women would then take on the role of aunt jemima over the years. Just as the formula for the mix has changed several times over the years so has the aunt jemima image. Jaffee a freelance artist from the bronx new york also designed one of the images of aunt jemima used by quaker oats to market the product into the mid 20th century.
The aunt jemima package was redesigned around the new likeness. For years the smiling image of aunt jemima found on pancake mix syrup bottles and breakfast food boxes nationwide has courted controversy for its racist history. Aunt jemima s logo has changed 6 times and its history is rooted in racial stereotypes and slavery check out how the brand started and evolved over 130 years jessica snouwaert 2020 06 17t21.