It is currently owned by the quaker oats company of chicago a subsidiary of pepsico. By 1915 it had become one of the most recognized brands in us history and changed us trademark law. The aunt jemima pancake mix debuted in 1889 the first ready mix.
Aunt jemima is a brand of pancake mix syrup and other breakfast foods. The logo created in 1890 was based on a former slave nancy green described on the brand s site as a storyteller cook and missionary worker cnn business notes that the brand has long been slammed for the stereotype epitomized by aunt jemima including in a 2015 new york. The brand s origin was inspired by the minstrel song old aunt jemima which was said to have been sung by slaves.
The sweet face of aunt jemima most likely floods you with happy memories of eating pancakes with friends after a sleepover or feasting on waffles on a sleepy sunday morning however few realize the logo is incredibly problematic and after far too long. For over 100 years aunt jemima has been widely recognized for its buttery maple syrup and of course its somewhat nostalgic logo. The logo created in 1890 was based on a former slave nancy green described on.
The brand s origin was inspired by the minstrel song old aunt jemima which was said to have been sung by slaves. The brand s logo has changed over time aunt jemima was originally dressed as a minstrel character and quaker oats said the image will be removed from its line of maple syrups pancake mixes and other foods by the end of 2020 noting that the name change will happen at a later date. Alamy stock photo bottles of aunt jemima syrup line a shelf at a supermarket in lynn massachusetts june 2020.
Butterworth s maple syrup on shelves at a grocery store. According to the company by the end of this year its packaging will no longer feature the controversial aunt jemima. Aunt jemima is a familiar face at breakfast for more than a century will soon be a thing of the past quaker oats which is owned by pepsi announcing that they re getting rid of the 130 year old aunt jemima brand famous for pancake mixes maple syrup and other breakfast foods.
After 131 years the aunt jemima name and image will be scrubbed from syrup bottles pancake mix boxes and all other packaging because they are based on a racial stereotype quaker oats revealed. The candy face of aunt jemima more than likely floods you with blissful reminiscences of consuming pancakes with buddies after a sleepover or feasting on waffles on a sleepy sunday morning nevertheless few understand the brand is extremely problematic and. For over 100 years aunt jemima has been well known for its buttery maple syrup and after all its considerably nostalgic brand.
Logo aunt jemima maple syrup. For over 100 years aunt jemima has been widely recognized for its buttery maple syrup and of course its somewhat nostalgic logo.
For over 100 years aunt jemima has been widely recognized for its buttery maple syrup and of course its somewhat nostalgic logo.