Vera harris and larnell evans sr relatives of aunt jemima models lillian richard and anna short harrington weigh in on the quaker oats pancake mix rebranding. Plans to change the name of its aunt jemima pancake mix and syrup acknowledging that the 131 year old brand is rooted in racially problematic tropes. Butterworth s could follow suit as nationwide protests prompt a sudden corporate reckoning on institutionalized racism.
The aunt jemima brand will be phased out and uncle ben s and mrs. The aunt jemima brand has been successful in america and across the globe becoming synonymous with. The aunt jemima brand is finally getting a new name and logo as quaker oats makes a statement.
This is a satire from the onion chicago in response to nationwide protests regarding police brutality and racial discrimination food conglomerate quaker oats announced friday that after 130 years it would replace its historically racist aunt jemima mascot with a black female lawyer who enjoys pancakes from time to time. Vol 56 issue 23. The onion friday 1 08pm see more.
The image of aunt jemima will be removed from packaging later in 2020 while the name change will happen at a later date. On 17 june 2020 the owner of aunt jemima quaker a subsidiary of pepsico announced that the name is to be scrapped along with its logo and branding. Quaker oats the parent company of aunt jemima pancake mix and syrup says it will completely rebrand the line including changing the name and logo saying the current brand is based on a.
The article which was published on friday details how aunt jemima was being replaced with sheila who is an african american woman who wears a suit carries a briefcase and isn t an aunt. Aunt jemima pancake products will undergo a rebrand after its makers acknowledged about 130 years in that the packaging and name lean heavily. Aunt jemima is finally getting a new name.
Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype. The time has come to replace jemima a problematic and stereotypical character that originated in. Chicago in response to nationwide protests regarding police brutality and racial discrimination food conglomerate quaker oats announced friday that after 130 years it would replace its historically racist aunt jemima mascot with a black female lawyer who enjoys pancakes from time to time.
