The company will announce the new name at a later date. The new packaging will hit shelves by the fourth quarter of 2020. Quaker oats company is changing the name and marketing image of the 131 year old aunt jemima pancake mix and syrup.
New york after more than 130 years aunt jemima is being removed from packaging for syrup and pancake mix. Quaker oats announced the syrup and pancake mix brand which dates back to 1889 and. The aunt jemima brand will get a new name and image and the change prompted a wave of conservative anger.
The show included the jemima chorus. Gardella was a blackface performer best known for playing the character on both stage and screen. This aunt jemima was portrayed by the white actress tess gardella.
The aunt jemima radio show ran from 1930 to 1942. Aunt jemima asparagus roll ups recipe 1955 ad. After more than a century famed syrup and pancake mix brand aunt jemima will be removed from grocery store shelves over claims the logo and name are based on racial stereotypes aunt jemima.
One artifact from the early days of aunt jemima s fictional history was a set of paper dolls that supposedly showed aunt jemima and her family before and after they sold her secret pancake. Aunt jemima a syrup and pancake mix brand will get a new name and image after quaker oats its parent company. A bottle of aunt jemima brand pancake syrup in new york on april 3 2020.
Aunt jemima is synonymous with the mammy stereotype popularized in minstrel shows after the civil war according to marilyn kern foxworth author of aunt jemima uncle ben and rastus. After 131 years quaker oats said it is retiring the aunt jemima name from its pancake mixes and syrup along with the image. A familiar face is about to disappear from kitchens and store shelves.
Local syrup business takes off after aunt jemima products removed from shelves published july 8 2020 updated on july 8 2020 at 9 01 pm nbcuniversal inc.
Aunt jemima syrup before and after. Aunt jemima is a brand of pancake mix syrup and other breakfast foods. The aunt jemima pancake mix debuted in 1889 the first ready mix. By 1915 it had become one of the most recognized brands in us history and changed us trademark law. It is currently owned by the quaker oats company of chicago a subsidiary of pepsico.
It is currently owned by the quaker oats company of chicago a subsidiary of pepsico. By 1915 it had become one of the most recognized brands in us history and changed us trademark law. The aunt jemima pancake mix debuted in 1889 the first ready mix.
Aunt jemima is a brand of pancake mix syrup and other breakfast foods.
