Mars the maker of uncle ben s rice is. Quaker oats announced that it will discontinue the 130 year old aunt jemima brand and logo over concerns of the brand being based on a racial stereotype. The company will announce.
The new packaging will hit shelves by the fourth quarter of 2020. Quaker oats company is changing the name and marketing image of the 131 year old aunt jemima pancake mix and syrup. New york after more than 130 years aunt jemima is being removed from packaging for syrup and pancake mix.
Hours after the aunt jemima announcement wednesday mars inc which owns uncle ben s a parboiled rice product that features a black man on its packaging which has been similarly criticized. For decades aunt jemima product packaging has featured images of a smiling black woman that has been criticized for years for depicting a racist mammy stereotype dating back to slavery. New york quaker oats is retiring the 131 year old aunt jemima brand saying the company recognizes the character s origins are based on a racial stereotype just hours later the owner of the uncle ben s brand of rice says the brand will evolve in response to concerns about racial stereotyping.
Quaker oats company is changing the name and marketing image of the 131 year old. New york ap after more than 130 years aunt jemima is being removed from packaging for syrup and pancake mix. Although depictions vary over time they are similar to the common attire and physical features of mammy characters throughout history.
Her skin is dark and dewy with a pearly white smile. Aunt jemima is based on the common enslaved mammy archetype a plump black woman wearing a headscarf who is a devoted and submissive servant. The company will announce the new name at a later date.
The new packaging will hit shelves by the fourth quarter of 2020. Quaker oats company is changing the name and marketing image of the 131 year old aunt jemima pancake mix and syrup. New york after more than 130 years aunt jemima is being removed from packaging for syrup and pancake mix.
The company said at the time that it recognized the need for packaging that reflects the foundation and heart of our company culture but.
Aunt jemima old packaging. New york after more than 130 years aunt jemima is being removed from packaging for syrup and pancake mix. Quaker oats company is changing the name and marketing image of the 131 year old aunt jemima pancake mix and syrup. The new packaging will hit shelves by the fourth quarter of 2020. Aunt jemima isn t the first controversial figure featured on food products to be removed this year.
In april land o lakes announced plans to drop the native american woman mia from its packaging after representing the company for nearly 100 years.
In april land o lakes announced plans to drop the native american woman mia from its packaging after representing the company for nearly 100 years. Aunt jemima isn t the first controversial figure featured on food products to be removed this year. The new packaging will hit shelves by the fourth quarter of 2020.
Quaker oats company is changing the name and marketing image of the 131 year old aunt jemima pancake mix and syrup. New york after more than 130 years aunt jemima is being removed from packaging for syrup and pancake mix.
