7 ad icon of the 20th century and said the image of a black woman smiling first graced boxes of pancake mix in the early 1890s. In 1999 ad age listed aunt jemima as the no. Quaker oats bought the brand in 1926.
The image of aunt jemima was created in 1889 based off a minstrel song called old aunt jemima quaker oats bought the brand in 1926. See more ideas about aunt jemima vintage advertisements aunt. Aug 5 2014 explore the african american heritage s board aunt jemima throughout history followed by 268 people on pinterest.
The image of the smiling black woman first appeared on thousands of boxes of pancake mix in the early 1890s but throughout the 20th century aunt jemima s trademark mirrored america s changing. The first stage is the shock stage and it is designed to get everyone s attention just like with dovegate another unintended ahem triggering of said strategy a few months back where a dove soap advert literally triggered blacklash via the age old formula of a black woman being turned white after using their product apparently the soap industry have a long history of this. Anna robinson is the aunt jemima you see in these 1940 s ads and she will forever be remembered as one of the most iconic faces in advertising for her time.
Then in 1933 anna robinson made her debut as aunt jemima at the chicago century of progress exposition 4. For a period of time in the late 1940s and early 1950s my. Quaker oats announced that the aunt jemima brand will be retired as its parent company.
A 1940s print ad for aunt jemima products. The troubling history of this fictional figure is well documented coming straight out of a minstrel show but the companies making it were happy to sit by for the past 130 years and do. Pepsico the parent company that makes and sells aunt jemima brand syrup and pancake batter decided to discontinue the aunt jemima product line because the name and imagery is based on racist stereotypes.
It is currently owned by the quaker oats company of chicago a subsidiary of pepsico. By 1915 it had become one of the most recognized brands in us history and changed us trademark law. The aunt jemima pancake mix debuted in 1889 the first ready mix.
Aunt jemima is a brand of pancake mix syrup and other breakfast foods.
Aunt jemima early adds. Aunt jemima pancakes commercial from 1959. We have hundreds of vintage tv commercials from the 1940 s 1950 s 1960 s and 1970 s. These old classic commercials are from the golden age of television.
These old classic commercials are from the golden age of television. We have hundreds of vintage tv commercials from the 1940 s 1950 s 1960 s and 1970 s. Aunt jemima pancakes commercial from 1959.
