The sweet face of aunt jemima most likely floods you with happy memories of eating pancakes with friends after a sleepover or feasting on waffles on a sleepy sunday morning however few realize the logo is incredibly problematic and after far too long. For over 100 years aunt jemima has been widely recognized for its buttery maple syrup and of course its somewhat nostalgic logo. The company s website said the logo started in 1890 and was based on nancy green a storyteller.
The brand s origin and logo is based off the song old aunt jemima from a minstrel show performer. The sweet face of aunt jemima most likely floods you with happy memories of eating pancakes with friends after a sleepover or feasting on waffles on a sleepy sunday morning however few realize the logo is incredibly problematic and after far too long. For over 100 years aunt jemima has been widely recognized for its buttery maple syrup and of course its somewhat nostalgic logo.
See more ideas about aunt jemima aunt cookie jars vintage. Jul 11 2018 explore nessy s busy bees s board aunt jemima followed by 473 people on pinterest. Today riché richardson an associate professor of african american literature in the africana studies and research center at cornell university has been calling for the change since she wrote a 2015 editorial for the new york times titled can we please finally get rid of aunt jemima.
The aunt jemima logo has long been criticized for portraying a negative stereotype. Although depictions vary over time they are similar to the common attire and physical features of mammy characters throughout history. Her skin is dark and dewy with a pearly white smile.
Aunt jemima is based on the common enslaved mammy archetype a plump black woman wearing a headscarf who is a devoted and submissive servant. Butterworth s and namely aunt jemima said they would make changes to their logos packaging and even names following. Starting in mid to late june 2020 many brands with mixed race characters incorporated into their branding including uncle ben s eskimo pie cream of wheat mrs.
However the 1989 icon replaces the 1968 one. The wordmark is still used in a few countries to this day. Show us a sample and we ll try to find the font.
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Aunt jemima vintage logo. Aug 5 2014 explore the african american heritage s board aunt jemima throughout history followed by 268 people on pinterest. See more ideas about aunt jemima vintage advertisements aunt. Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype.
Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype. See more ideas about aunt jemima vintage advertisements aunt. Aug 5 2014 explore the african american heritage s board aunt jemima throughout history followed by 268 people on pinterest.
