According to the timeline on the aunt jemima website the brand was created in 1889 but was first brought to life by nancy green who featured as aunt jemima on packaging. A product image as the 130 year old brand features a black woman named aunt jemima who was originally dressed as a minstrel character the brand of syrup and pancake mix will get a new name and image quaker oats announced wednesday saying the company recognizes that aunt jemima s origins are based on a racial stereotype on june 18 2020. See more ideas about aunt jemima vintage advertisements aunt.
Aug 5 2014 explore the african american heritage s board aunt jemima throughout history followed by 268 people on pinterest. Quaker oat is retiring the aunt jemima brand to make progress toward racial equality aunt jemima is based on a real woman nancy green who was a storyteller cook and missionary worker. Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype.
The origin of the company s imagery and branding is steeped. The aunt jemima brand was created in 1889 by chris rutt and charles underwood two white men to market their ready made pancake flour. It is currently owned by the quaker oats company of chicago a subsidiary of pepsico.
By 1915 it had become one of the most recognized brands in us history and changed us trademark law. The aunt jemima pancake mix debuted in 1889 the first ready mix. Aunt jemima is a brand of pancake mix syrup and other breakfast foods.
