Uncle ben s aunt jemima and mrs butterworth s products to get new look to remove racial stereotyping by dannielle maguire and wires posted fri friday 19 jun june 2020 at 7 05am fri friday 19 jun. And aunt jemima pancakes and uncle ben s rice are not the only products on america s shelves that have racist connotations products like nestle s eskimo pies cream of wheat which also. What makes the two brand names particularly revolting is that they harken back to the antebellum south where aunt jemima was in the kitchen and uncle ben was the trusted man servant slave.
Pepsico which merged with quaker. Pancake and syrup maker aunt jemima is changing its name because its origins are based on racial stereotypes and uncle ben s products are also being rebranded. Lets begin with ben the image of the smiling.
But have you ever wondered about their origins. Uncle ben and aunt jemima have been staples in many homes across the us and beyond for decades. Butterworth s and cream of wheat announcing.
Corporate mascots with racist origins have been dropping like flies over the last two days with food brands like aunt jemima uncle ben s mrs. Butterworth s syrup cream of wheat and uncle ben s rice all feature racist imagery that dates back to the jim crow and slavery era. Common household products such as aunt jemima pancake mix mrs.
Aunt jemima uncle ben land o lakes trader ming miss chiquita and the countless caricatures of black indigenous and other people of color baked into american popular culture are part of a. Uncle ben s owner mars is planning to change the rice maker s brand identity one of several food companies planning to overhaul logos and packaging that have long been criticized for. The quaker oats company is the owner of the aunt jemima brand and according to a spokesperson although there have been three different.
Unfortunately no aunt jemima no final h ever actually invented or poured any maple syrup or maple flavored corn sweetener substitute. Uncle ben does indeed appear to have been a real person.
