Aunt Jemima Syrup Evolution

That s right the iconic aunt jemima syrup will be renamed. America s gold standard for delicious pancake topping goodness is getting a makeover. It s the end of an era.

A bottle of aunt jemima syrup sits on a counter wednesday june 17 2020 in white plains n y. I do applaud them for now taking action and choosing. Aunt jemima s has been around since the 1880s and is a successful product they were hesitant to change it because it was selling.

1991 quaker introduces aunt jemima butter rich syrup. 1989 aunt jemima s image evolves to a contemporary look adding pearl earrings and a lace collar. 1979 aunt jemima lite syrup launches with a lite contest on television.

We love this brand and i m sure you will be able to tell from the video. Montage of the history and evolution of aunt jemima s pancakes waffles corn meal and syrup. Mars which owns uncle ben s issued a statement on the product s brand evolution.

Said the product branding for uncle ben s rice will evolve while quaker oats said it will discontinue the aunt jemima pancake and syrup brand to fight racism wcnc reported. Joshua paladino liberty headlines mars inc. The brand s parent company pepsico acknowledged the brand was.

Aunt jemima is changing its name and logo after 130 years of using a black woman as the staple feature of the brand s marketing. The sweet face of aunt jemima most likely floods you with happy memories of eating pancakes with friends after a sleepover or feasting on waffles on a sleepy sunday morning however few realize the logo is incredibly problematic and after far too long. For over 100 years aunt jemima has been widely recognized for its buttery maple syrup and of course its somewhat nostalgic logo.

By 1915 it had become one of the most recognized brands in us history and changed us trademark law. The aunt jemima pancake mix debuted in 1889 the first ready mix. Aunt jemima is a brand of pancake mix syrup and other breakfast foods.

In 1889 the creators of aunt jemima charles rutt and charles underwood sold the company to r t davis who soon found nancy green in chicago. Nancy green was born into slavery in 1834 in montgomery county kentucky. In 1890 a former slave named nancy green was hired to be the spokesperson for aunt jemima brand food products.

Let s explore the coded meaning of the aunt jemima logo and how it s evolved over the years. Aunt jemima s parent company quaker oats has officially decided to change the name and logo of their beloved maple syrup after 130 years of evoking tremendously racist undertones.