It is currently owned by the quaker oats company of chicago a subsidiary of pepsico. By 1915 it had become one of the most recognized brands in us history and changed us trademark law. The aunt jemima pancake mix debuted in 1889 the first ready mix.
Aunt jemima is a brand of pancake mix syrup and other breakfast foods. 1991 quaker introduces aunt jemima butter rich syrup. 1989 aunt jemima s image evolves to a contemporary look adding pearl earrings and a lace collar.
1979 aunt jemima lite syrup launches with a lite contest on television. She was selected spokesman at 1893 fair for the new pancake mix was signed to a lifetime contract. She was born into slavery in 1834 in ky became wealthy superstar in advertisement world.
Aunt jemima was nancy green she was an american success story. The sweet face of aunt jemima most likely floods you with happy memories of eating pancakes with friends after a sleepover or feasting on waffles on a sleepy sunday morning however few realize the logo is incredibly problematic and after far too long. For over 100 years aunt jemima has been widely recognized for its buttery maple syrup and of course its somewhat nostalgic logo.
A spokeswoman for pepsico owned quaker oats company told adweek that it recognized aunt jemima s origins are based on a racial. Pepsico is changing the name and marketing image of its aunt jemima pancake mix and syrup according to media reports. A bottle of aunt jemima syrup sits on a counter wednesday june 17 2020 in white plains n y.
Quaker oats announced earlier this week that it would change the aunt jemima name and the image of a black woman on its maple syrup bottles due to the origins of the name in a racist stereotype. Aunt jemima the breakfast food company is a brand which has long received criticism due to its logo that features a smiling black woman featured on its products. New york quaker oats is retiring the 131 year old aunt jemima brand saying the company recognizes the character s origins are based on a racial.
Donald king ap.
Aunt jemima syrup bottle evolution. In 1890 a former slave named nancy green was hired to be the spokesperson for aunt jemima brand food products. Nancy green was born into slavery in 1834 in montgomery county kentucky. In 1889 the creators of aunt jemima charles rutt and charles underwood sold the company to r t davis who soon found nancy green in chicago. Bottles of aunt jemima syrup.
Reuters brendan mcdermid to read more about the changes in the aunt jemima imagery visit the chicago tribune. Get a personalized selection of top stories. A bottle of aunt jemima syrup sits on a counter. Quaker oats company is changing the name and marketing image of the 131 year old aunt jemima pancake mix and syrup.
Quaker oats company is changing the name and marketing image of the 131 year old aunt jemima pancake mix and syrup. A bottle of aunt jemima syrup sits on a counter. Get a personalized selection of top stories.
Reuters brendan mcdermid to read more about the changes in the aunt jemima imagery visit the chicago tribune. Bottles of aunt jemima syrup. In 1889 the creators of aunt jemima charles rutt and charles underwood sold the company to r t davis who soon found nancy green in chicago.
Nancy green was born into slavery in 1834 in montgomery county kentucky. In 1890 a former slave named nancy green was hired to be the spokesperson for aunt jemima brand food products.
