After going over 26 901 suggestions including black beauty pancake mix sista yo pancake mix and hip hoppin pancake mix the company has decided. Helga tuscaloosa 57 who runs the product naming department at the company said that after asking thousands of aunt jemima fans for their new name suggestions they have agreed on a new one. Plans to change the name of its aunt jemima pancake mix and syrup acknowledging that the 131 year old brand is rooted in racially problematic tropes.
Quaker oats the parent company of aunt jemima pancake mix and syrup says it will completely rebrand the line including changing the name and logo saying the current brand is based on a. The aunt jemima pancake and syrup brand will get a new name and image parent company quaker oats announced on wednesday because after 130 years of using the image somebody there finally realized. Dixon diaz news 17 june 2020 aunt jemima brand to get new name and face to send new message popular memes on the site ifunny co.
Dailyshow trevornoah donate to. Aunt jemima is getting a new name siri can help record the police china and india s border dispute flares up and trump attempts to bury new tell all books. What brought on this change.
Expect to see syrup and pancake mix sans aunt jemima within the coming months along with an announcement about an official name change. Now quaker the company behind this brand has announced it will remove the image of aunt jemima from its packaging and change the name. Aunt jemima has represented a quick breakfast for more than 130 years.
Parent company quaker oats acknowledged wednesday that the brand s origins are based on a racial stereotype. Aunt jemima the syrup and pancake mix brand will receive a new name and image. In a move that seems wildly belated aunt jemima pancake products will undergo a rebrand after its makers acknowledged about 130 years in that.
Aunt jemima is finally getting a new name. The troubling history of this fictional figure is well documented coming straight out of a minstrel show but the companies making it were happy to sit by for the past 130 years and do. Pepsico the parent company that makes and sells aunt jemima brand syrup and pancake batter decided to discontinue the aunt jemima product line because the name and imagery is based on racist stereotypes.
