Just like aunt jemima the uncle ben character which has been displayed. Uncle ben s rice will evolve its visual brand identity which has featured a black rice grower as its logo for years. An older version of the picture on the.
Uncle ben s rice allie fenwick uncle was a pejorative term used in the 19th and early 20th centuries to describe a black person who was subservient to white authority figures. The picture of aunt jemima has since been changed to a pretty maid less so the stereotypical mammy but it still isn t great. Uncle ben s has been the face of the.
Rice company announces rebrand after aunt jemima logo pulled mars inc which owns uncle ben s announced wednesday it will be taking a stand against racism. Uncle ben s rice may be getting a new logo after quaker foods announced it would be changing the name and image on its aunt jemima brand in a bid to make progress toward racial equality. Uncle ben s aunt jemima and mrs butterworth s products to get new look to remove racial stereotyping by dannielle maguire and wires posted fri friday 19 jun june 2020 at 7 05am fri friday 19 jun.
Butterworth s syrup cream of wheat and uncle ben s rice all feature racist imagery that dates back to the jim crow and slavery era. Common household products such as aunt jemima pancake mix mrs. As a global brand we know we have a responsibility to take a stand in helping to put an end to racial bias and injustices a mars spokesperson said in a statement to huffpost.
Rice brand uncle ben s is evolving its visual identity in an effort to address racial bias and injustices parent company mars incorporated said wednesday. Mars has explained that the uncle ben s logo which was first used in 1946 was named after an african american. Why are uncle ben s rice and aunt jemima s pancake syrup logos racist.
Uncle ben s owner mars is planning to change the rice maker s brand identity one of several food companies planning to overhaul logos and packaging that have long been criticized for. Aunt jemima was first brought to life by nancy green a. The pancake mix debuted in 1889 and the inspiration for the logo featuring a black woman came from the minstrel song old aunt jemima.
