By caitlin o kane june 18 2020 1 40 pm cbs news. Butterworth s and cream of wheat review branding after aunt jemima announces name change. The 130 year old brand features a black woman named aunt jemima who was originally dressed as a minstrel character.
The aunt jemima brand of syrup and pancake mix will get a new name and image quaker oats announced wednesday saying the company recognizes that aunt jemima s origins are based on a racial stereotype. First aunt jemima now uncle ben s rice brand plans to evolve and change visual brand identity i think a lot of these brands really need to look at the contributions or lack thereof that. New york aunt jemima the popular syrup and pancake mix brand that marketed itself with imagery of the slavery era south will get a new name and.
Aunt jemima brand to change name and image. Family of woman who portrayed aunt jemima opposes move to change brand forney texas kltv an east texas family is not happy about the brand changing of a popular pancake syrup. The branding on aunt jemima s syrups mixes and other food products features an image of a black woman that has often been linked to stereotypes around slavery.
Quaker oats announced last week it. Two families of women who portrayed aunt jemima say they oppose quaker oats plans to rename the brand of syrup and pancake mixes and change the iconic figure. Toward the end.
Aunt jemima will change its name and logo acknowledging the brand s origins rooted in a racial stereotype which hearkens back to nostalgia for the south in the times of slavery. The aunt jemima brand was created in 1889 by chris rutt and charles underwood two. Read on to see the history of aunt jemima and the changes that happened leading up to this week s announcement.
Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype.
