This article tagged under. Aunt jemima all these years and now all of a sudden a light is now shining on us she said. It just changed my company it changed my life.
What brought on this change. Expect to see syrup and pancake mix sans aunt jemima within the coming months along with an announcement about an official name change. Now quaker the company behind this brand has announced it will remove the image of aunt jemima from its packaging and change the name.
Aunt jemima has represented a quick breakfast for more than 130 years. Quaker oats spoke up first announcing in june that aunt jemima the name and face of the brand s syrup and pancake mix for more than 130 years would be no more. The aunt jemima pancake mix dates back to 1889 when chris rutt and charles underwood developed it for their pearl milling company years after billy kersands minstrel song old aunt jemima emerged.
The sweet face of aunt jemima most likely floods you with happy memories of eating pancakes with friends after a sleepover or feasting on waffles on a sleepy sunday morning however few realize the logo is incredibly problematic and after far too long. For over 100 years aunt jemima has been widely recognized for its buttery maple syrup and of course its somewhat nostalgic logo. See more ideas about aunt jemima vintage advertisements aunt.
Aug 5 2014 explore the african american heritage s board aunt jemima throughout history followed by 268 people on pinterest. Quaker oats company is changing the name and marketing image of the 131 year old. New york ap after more than 130 years aunt jemima is being removed from packaging for syrup and pancake mix.
Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype. Just as the formula for the mix has changed several times over the years so has the aunt jemima image. Jaffee a freelance artist from the bronx new york also designed one of the images of aunt jemima used by quaker oats to market the product into the mid 20th century.
The aunt jemima package was redesigned around the new likeness.
Aunt jemima changes through years. Aunt jemima s logo has changed 6 times and its history is rooted in racial stereotypes and slavery check out how the brand started and evolved over 130 years jessica snouwaert 2020 06 17t21.
Aunt jemima s logo has changed 6 times and its history is rooted in racial stereotypes and slavery check out how the brand started and evolved over 130 years jessica snouwaert 2020 06 17t21.
