1996 pinnacle foods receives licensee rights to sell aunt jemima frozen breakfast products. 1991 quaker introduces aunt jemima butter rich syrup. 1989 aunt jemima s image evolves to a contemporary look adding pearl earrings and a lace collar.
In the weeks. In june 2020 the quaker oats company announced it would rename its aunt jemima line of syrups and pancake mix due to the brand s historical connections to racial stereotypes. Pepsico is changing the name and marketing image of its aunt jemima pancake mix and syrup according to media reports.
A box of aunt jemima pancake mix sits on a stovetop wednesday june 17 2020 in harrison n y. The aunt jemima brand of syrup and pancake mix will get a new name and image quaker oats announced wednesday saying the company recognises that aunt jemima s origins are based on a racial. Often equated with the mammy image an aunt jemima styled pancake flour mix sub plot found itself in fannie hurst s controversial 1933 novel and its film adaption starring claudette colbert and.
The aunt jemima brand of syrup and pancake mix will get a new name and image quaker oats announced wednesday saying the company recognizes that aunt jemima s origins are based on a racial. Turn when pancakes bubble and bottoms are golden brown. Pour slightly less than 1 4 cup batter for each pancake onto lightly greased skillet.
Let stand 3 4 minutes to thicken. Combine all ingredients and stir until large lumps disappear do not beat or over mix. The company will announce the new name at a later date.
The new packaging will hit shelves by the fourth quarter of 2020. Quaker oats company is changing the name and marketing image of the 131 year old aunt jemima pancake mix and syrup. New york after more than 130 years aunt jemima is being removed from packaging for syrup and pancake mix.
See more ideas about aunt jemima aunt aunt jemima pancakes.
Aunt jemima pancake mix old image. Aunt jemima is a brand of pancake mix syrup and other breakfast foods. The aunt jemima pancake mix debuted in 1889 the first ready mix. By 1915 it had become one of the most recognized brands in us history and changed us trademark law. It is currently owned by the quaker oats company of chicago a subsidiary of pepsico.
Oct 30 2012 explore barbara golden s board aunt jemima followed by 332 people on pinterest.
Oct 30 2012 explore barbara golden s board aunt jemima followed by 332 people on pinterest. It is currently owned by the quaker oats company of chicago a subsidiary of pepsico. By 1915 it had become one of the most recognized brands in us history and changed us trademark law.
The aunt jemima pancake mix debuted in 1889 the first ready mix. Aunt jemima is a brand of pancake mix syrup and other breakfast foods.
