Aunt jemima was first brought to life by nancy green a. The pancake mix debuted in 1889 and the inspiration for the logo featuring a black woman came from the minstrel song old aunt jemima. Starting at the world s fair in 1893 a formerly enslaved woman named nancy green was the first to travel around the country wearing an apron and bandana as aunt jemima.
She also used to say grammatically incorrect catch phrases like i s in town honey. Today she sports a short hairdo. Back then aunt jemima wore a red bandana bright red lipstick and an apron.
The image of aunt jemima will be removed from packaging later in 2020 while the name change will happen at a later date. On 17 june 2020 the owner of aunt jemima quaker a subsidiary of pepsico announced that the name is to be scrapped along with its logo and branding. The company s website said the logo started in 1890 and was based on nancy green a storyteller.
The brand s origin and logo is based off the song old aunt jemima from a minstrel show performer. The show included the jemima chorus. Gardella was a blackface performer best known for playing the character on both stage and screen.
This aunt jemima was portrayed by the white actress tess gardella. The aunt jemima radio show ran from 1930 to 1942. Aunt jemima asparagus roll ups recipe 1955 ad.
Aunt jemima had a facial expression and advertising captions that expressed her happily willing to serve her plantation family a breakfast of comfort foods complete with. She was presented as a traditional mammy figure the matronly single black woman donning an apron and a full head bandana. In 1893 aunt jemima pancake mix first debuted.
Although depictions vary over time they are similar to the common attire and physical features of mammy characters throughout history.
Aunt jemima bandana logo. Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype. Rutt one of the company s cofounders got the idea for the name and logo after watching a vaudeville show in which the performer sang a song called aunt jemima in an apron head bandana and. Aunt jemima is based on the common enslaved mammy archetype a plump black woman wearing a headscarf who is a devoted and submissive servant. Her skin is dark and dewy with a pearly white smile.
Her skin is dark and dewy with a pearly white smile. Aunt jemima is based on the common enslaved mammy archetype a plump black woman wearing a headscarf who is a devoted and submissive servant. Rutt one of the company s cofounders got the idea for the name and logo after watching a vaudeville show in which the performer sang a song called aunt jemima in an apron head bandana and.
Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype.
