A lot of people want it removed. Vera harris a family historian for lillian richard one of several women who were paid to portray aunt jemima rejected calls to change the brand s name. Pepsico said this week that removing the image and name is part of an effort by the company.
The brand founded in 1889 is built on the stereotype of the black female slave who cooks for the white family. Aunt jemima the breakfast brand under quaker oats and owned by pepsico will receive a new name and logo amid racist backlash and twitter has been quick to offer some new name suggestions. Quaker oats announced the syrup and pancake mix brand which dates back to 1889 and.
The aunt jemima brand will get a new name and image and the change prompted a wave of conservative anger. In 2014 a family claiming to be the descendants of anna short harrington a woman who portrayed aunt jemima in the 1930s sued quaker. The aunt jemima image has long been a point of contention.
Now after 131 years of using racist imagery quaker. Aunt jemima syrup and pancake mix which was founded in 1889 has been using a image and look rooted in stereotypes that harken back to slavery. The aunt jemima brand of syrup and pancake mix will get a new name and image quaker oats announced wednesday saying the company recognizes that aunt jemima s origins are based on a racial.
It is currently owned by the quaker oats company of chicago a subsidiary of pepsico. By 1915 it had become one of the most recognized brands in us history and changed us trademark law. The aunt jemima pancake mix debuted in 1889 the first ready mix.
Aunt jemima is a brand of pancake mix syrup and other breakfast foods. Parent company quaker oats acknowledged wednesday that the brand s origins are based on a racial stereotype. Aunt jemima the syrup and pancake mix brand will receive a new name and image.
The troubling history of this fictional figure is well documented coming straight out of a minstrel show but the companies making it were happy to sit by for the past 130 years and do.
Aunt jemima syrup name change meme. Aunt jemima is an 130 year old brand who took the aunt jemima figure from a racist minstrel show. They used nancy green as the original model who went on to promote the brand at expos. Pepsico the parent company that makes and sells aunt jemima brand syrup and pancake batter decided to discontinue the aunt jemima product line because the name and imagery is based on racist stereotypes.
Pepsico the parent company that makes and sells aunt jemima brand syrup and pancake batter decided to discontinue the aunt jemima product line because the name and imagery is based on racist stereotypes. They used nancy green as the original model who went on to promote the brand at expos. Aunt jemima is an 130 year old brand who took the aunt jemima figure from a racist minstrel show.
