In 1889 the creators of aunt jemima charles rutt and charles underwood sold the company to r t davis who soon found nancy green in chicago. Nancy green was born into slavery in 1834 in montgomery county kentucky. In 1890 a former slave named nancy green was hired to be the spokesperson for aunt jemima brand food products.
Quaker oats announced that it will discontinue the 130 year old aunt. Bottles of aunt jemima pancake syrup are displayed on a shelf at scotty s market on june 17 2020 in san rafael california. Bottles of aunt jemima pancake syrup are displayed on a shelf at.
Aunt jemima is far from the only brand to address racist origins and imagery amid global protests. The woman on the pancake syrup bottle is not the same as the original from 1889. Aunt jemima has gone through a makeover of sorts before.
The original woman on the box who at the time was the first living trademark was picked to represent a mammy or a black maid common during slavery. In her 2015 new york times piece richardson explained that the brand s name and the original logo were inspired by a minstrel song old aunt jemima minstrel shows which were popular throughout. The origin of the company s imagery and branding is steeped in racist stereotypes symbolizing submissiveness and asexuality riché richardson wrote in the new.
Bottles of aunt jemima syrup. The 130 year old aunt jemima brand of pancake mix waffles and breakfast syrup will be no more the. Phillips renee cox liberation of aunt jemima and uncle ben 1998.
It is currently owned by the quaker oats company of chicago a subsidiary of pepsico. By 1915 it had become one of the most recognized brands in us history and changed us trademark law. The aunt jemima pancake mix debuted in 1889 the first ready mix.
Original aunt jemima syrup bottle racist. New racism museum reveals the ugly truth behind aunt jemima david pilgrim has spent decades collecting racist pictures signs and knickknacks. Now he s sharing his collection with the world. Aunt jemima long denounced as a racist caricature removed by quaker oats. An aunt jemima syrup bottle.
And the original face of the brand was nancy green a formerly enslaved black.
And the original face of the brand was nancy green a formerly enslaved black. An aunt jemima syrup bottle. Aunt jemima long denounced as a racist caricature removed by quaker oats.
Now he s sharing his collection with the world. New racism museum reveals the ugly truth behind aunt jemima david pilgrim has spent decades collecting racist pictures signs and knickknacks.