In a move that seems wildly belated aunt jemima pancake products will undergo a rebrand after its makers acknowledged about 130 years in that the packaging and name lean heavily on a. Confederate monuments coming down in virginia but 2 prominent lee statues remain. Aunt jemima to change name and logo due to racial stereotyping adam gabbatt in new york 6 17 2020.
The brand s parent company pepsico acknowledged the brand was. Aunt jemima is changing its name and logo after 130 years of using a black woman as the staple feature of the brand s marketing. In her 2015 new york times piece richardson explained that the brand s name and the original logo were inspired by a minstrel song old aunt jemima minstrel shows which were popular throughout.
The logo has been updated over the years as kroepfl. When the logo was first created aunt jemima was dressed in the style of a mammy a racist caricature that often appeared in minstrel shows. After 131 years the aunt jemima name and image will be scrubbed from syrup bottles pancake mix boxes and all other packaging because they are based on a racial stereotype quaker oats revealed.
The aunt jemima brand has been successful in america and across the globe becoming synonymous with. The aunt jemima brand is finally getting a new name and logo as quaker oats makes a statement. Following quaker foods move to scrap the aunt jemima breakfast brand name over its racist image critics are also calling for the end of uncle ben s and mrs.
The logo of the more than 130. Pepsico inc will change the name and brand image of its aunt jemima pancake mix and syrup it said on wednesday dropping a mascot criticized for a racist history. Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype.
