Via the gallery. Happifyin aunt jemima pancakes sho sets folks singin about racism. We dug through the archives for some classic aunt jemima ads from the 1940s and it s true what they say.
In 1893 after rutt sold the company the new owner hired nancy green. In 1889 chris rutt heard the song old aunt jemima at a minstrel show and decided to name his pancake flour after the song. Aunt jemima advertising played on a certain type of nostalgia and a certain type of racial nostalgia particularly in the first half of the 20th century about how great plantation life was and.
Yes the three retirees aunt jemima uncle ben and hopefully rastus owe their rest to corporate attempts to get in on a furious fad of social distancing from america s racist past. Case in point a magazine ad from 1938 that depicted the white jones family lamenting the sorry state of mom s pancakes. The aunt jemima brand has long reflected the values of a less woke time.
The first stage is the shock stage and it is designed to get everyone s attention just like with dovegate another unintended ahem triggering of said strategy a few months back where a dove soap advert literally triggered blacklash via the age old formula of a black woman being turned white after using their product apparently the soap industry have a long history of this. Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype.
