The logo has evolved over time with quaker dropping aunt jemima. The 130 year old breakfast brand s logo features a black woman named aunt jemima who was once dressed as a minstrel character. In 1889 the creators of aunt jemima charles rutt and charles underwood sold the company to r t davis who soon found nancy green in chicago.
Nancy green was born into slavery in 1834 in montgomery county kentucky. In 1890 a former slave named nancy green was hired to be the spokesperson for aunt jemima brand food products. There have been repeated calls for the company to change the logo.
Pepsico bought quaker oats in 2001. The aunt jemima brand was purchased by quaker oats in 1926. The aunt jemima character has roots in a minstrel song that romanticized the antebellum south.
Quaker oats announced it would retire the name and logo of its pancake mix and syrup brand. Popular thug kitchen cooking site to change name. Many were called on well before this year to do so.
Let s explore the coded meaning of the aunt jemima logo and how it s evolved over the years. Aunt jemima s parent company quaker oats has officially decided to change the name and logo of their beloved maple syrup after 130 years of evoking tremendously racist undertones. Just as the formula for the mix has changed several times over the years so has the aunt jemima image.
Jaffee a freelance artist from the bronx new york also designed one of the images of aunt jemima used by quaker oats to market the product into the mid 20th century. The aunt jemima package was redesigned around the new likeness. See more ideas about aunt jemima vintage advertisements aunt.
Aug 5 2014 explore the african american heritage s board aunt jemima throughout history followed by 268 people on pinterest.
Aunt jemima logo change through the years. Aunt jemima s logo has changed 6 times and its history is rooted in racial stereotypes and slavery check out how the brand started and evolved over 130 years jessica snouwaert 2020 06 17t21. Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype.
Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype. Aunt jemima s logo has changed 6 times and its history is rooted in racial stereotypes and slavery check out how the brand started and evolved over 130 years jessica snouwaert 2020 06 17t21.
