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Quaker oats announced that it will discontinue the 130 year old aunt jemima brand and logo over concerns of the brand being based on a racial stereotype. Quaker oats purchased the brand in 1926 and switched out aunt jemima s original red bandana in 1989 for a black woman with pearls and curly black hair. According to the company website aunt jemima was said to have been born into slavery.
The character has evolved over the years. Rigney started selling aunt jemima branded maple syrup name image without the permission or consent of the aunt jemima company who at the time did not make syrup. Rigney co 247 f.
Aunt jemima mills co. A third aunt jemima case from 1917 is the more famous. While the character was a mammy wearing a red bandana aunt jemima s image changes in 1989 as she was adorned with pearls and curls.
She became the face of the product in 1890. On the company website says taht aunt jemima was first brought to life by nancy green who was born a slave in 1834 in kentucky. In 2001 pepsico purchased the brand.
In 1989 aunt jemima s appearance changed and she sported pearl earrings and a lace collar as opposed to the bandana and apron of years passed. She also used to say grammatically incorrect catch phrases like i s in town honey. Today she sports a short hairdo.
Back then aunt jemima wore a red bandana bright red lipstick and an apron.
