Courtesy of vera harris quaker oats announced earlier this month it s rebranding aunt jemima pancake mix and syrup because of its racist. Lillian richard who portrayed aunt jemima for 23 years. Jun 17 2020 11 29am edt daniel dorsa quaker oats says it will re brand its aunt jemima syrup and pancake mix because it acknowledges the brand s origins are.
Jun 17 2020 10 42am edt updated. Nbc news reported the move is part of an effort by the company to make progress toward racial equality. Wcmh quaker oats announced wednesday it will discontinue the aunt jemima brand.
In 2014 a family claiming to be the descendants of anna short harrington a woman who portrayed aunt jemima in the 1930s sued quaker oats for 2 billion. Quaker the company behind the aunt jemima brand of syrup and other breakfast foods said wednesday it will rename this line of products and scrap. Quaker oats is change the name of aunt jemima due to racial stereotypes quaker oats has announced it will rename and rebrand its pancake brand aunt jemima following an online backlash due to the name being based on a racial stereotype.
Betye saar and faith ringgold are just two artists who have. The 130 year old aunt jemima brand of pancake mix and breakfast syrup will be no more the quaker oats company announced on june 17. Quaker oats announced that it is retiring the aunt jemima brand and logo saying that its origins are based on a racial stereotype.
Quaker oats announced that it is retiring the aunt jemima brand and logo saying that its origins are based on a racial stereotype. We recognize aunt jemima s origins are based on a racial stereotype kristin kroepfl vice president and chief marketing officer of quaker foods north america said in. The left claimed another cancel culture victim after quaker oats announced it would discontinue its aunt jemima pancake syrup brand to appease the black lives matter mob.
The brand founded in 1889 is built on images of a black female character that have often been criticized as offensive the new york times reported. On wednesday quaker oats announced that it would be rebranding it s aunt jemima pancake brand because of the racial stereotype of the name.
