The parent company of quaker oats announced friday that the 131 year old breakfast. Pepsico is changing the name and images associated with its aunt jemima brand acknowledging its racist origins. In june 2020 the quaker oats company announced that it would be re branding its aunt jemima line of products syrup pancake mix and other breakfast foods because the brand s origins.
The name however has remained a pain. Brand owner quaker oats addressed some concerns about aunt jemima s image in the late 1980s when it gave her more of a modern housewife look sans do rag. It announced early wednesday in a statement that aunt jemima s origins are based on a racial stereotype and pledged to change the brand.
Quaker oats a subsidiary of pepsico does. We recognize aunt jemima s origins are based on a racial stereotype kristin kroepfl vice president and chief marketing officer of quaker foods north america said in. The left claimed another cancel culture victim after quaker oats announced it would discontinue its aunt jemima pancake syrup brand to appease the black lives matter mob.
According to the company the brand has not progressed enough. Earlier this week quaker oats the parent company of aunt jemima the iconic pancake brand announced their intentions to rebrand. They allege the company that owned the brand made a promise to pay their great.
The descendants of a woman they say portrayed aunt jemima in the 1930s are suing quaker oats for 2 billion. Quaker foods announced the decision on wednesday amid. The aunt jemima pancake and syrup brand is changing its name and logo after 131 years due to the character s racist origins the company said.
Quaker oats used harrington s likeness on products and advertising and it sent her around the country to serve flapjacks dressed as aunt jemima the gig made her a national celebrity in 2014 evans filed a lawsuit against quaker oats for 3 billion considering they were not receiving any royalties. Also named in her statement to channel 45 was longtime quaker product spokesperson william henderson whose familiar likeness appears most famously on boxes of oats and various other. In an exclusive interview with channel 45 news aunt jemima brown is now alleging that decades ago she was sexually harassed by uncle ben harris.
