New Aunt Jemima Logo Karen

Exavier saskagoochie the aunt jemima brand of syrup and pancake mix will get a new name and image quaker oats announced wednesday saying the company recognizes that aunt jemima s origins are based on a racial. Quaker replaces racist aunt jemima with aunt karen to remind you of your privilege at breakfast 3 weeks ago genesius times. Aunt jemima is changing its name and twitter users suggest.

The image of aunt jemima will be removed from packaging later in 2020 while the name change will happen at a later date. On 17 june 2020 the owner of aunt jemima quaker a subsidiary of pepsico announced that the name is to be scrapped along with its logo and branding. The sweet face of aunt jemima most likely floods you with happy memories of eating pancakes with friends after a sleepover or feasting on waffles on a sleepy sunday morning however few realize the logo is incredibly problematic and after far too long.

For over 100 years aunt jemima has been widely recognized for its buttery maple syrup and of course its somewhat nostalgic logo. The name and character of aunt jemima is derived from minstrel shows as historian riché richardson explained in the new york times and the logo as well as print advertisements originally depicted the character in offensive stereotypical blackface. The idea of aunt karen is an aunt.

It started trending on twitter as a response to news that quaker oats will be rebranding aunt jemima s syrup because of the character s origins in racist minstrel shows and mammy stereotypes. The term aunt karen is a reference two the karen stereotype of a suburban white soccer mom who s always demanding to speak to the manager. Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype.

In a move that seems wildly belated aunt jemima pancake products will undergo a rebrand after its makers acknowledged about 130 years in that the packaging and name lean heavily on a. Pepsico said this week that removing the image and name is part of an effort by the company. The brand founded in 1889 is built on the stereotype of the black female slave who cooks for the white family.

Aunt jemima the breakfast brand under quaker oats and owned by pepsico will receive a new name and logo amid racist backlash and twitter has been quick to offer some new name suggestions. Aunt jemima will receive a new name and image quaker oats announced wednesday and twitter users have already suggested an alternative. The brand founded in 1889 is built on the stereotype of the black female slave who cooks for the white family.