Stevens july 2 2020 12 02am utc after quaker oats announced in june that the company would be removing the image of aunt jemima from its packaging and changing the name of the brand. Blacks in advertising yesterday today and tomorrow author marilyn kern foxworth cited a 1932 study in which black men and women were asked their opinion. In aunt jemima uncle ben and rastus.
Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype. Young s aunt jemima campaigns used warm imagery and friendly tones in the advertising copy to convey a sense of southern hospitality that would make. James webb young and n c wyeth were the creative forces behind the aunt jemima campaign creating an image which successfully romanticized the old south by using storytelling in the campaigns.
Pepsico is changing the name and marketing image of its aunt jemima pancake mix and syrup according. A bottle of aunt jemima syrup sits on a counter wednesday june 17 2020 in white plains n y. See more ideas about aunt jemima vintage advertisements aunt.
Aug 5 2014 explore the african american heritage s board aunt jemima throughout history followed by 268 people on pinterest. It is currently owned by the quaker oats company of chicago a subsidiary of pepsico. By 1915 it had become one of the most recognized brands in us history and changed us trademark law.
The aunt jemima pancake mix debuted in 1889 the first ready mix. Aunt jemima is a brand of pancake mix syrup and other breakfast foods. What you will receive is a collectible reprint picture made of an old antique vintage advertising magazine page ad and it is not an original magazine cover page or ad can or box or bottle label catalog guide book label ad advertisement metal or cardboard sign poster picture print or postcard.
Aunt jemima mills company. This brand was created in 1889 by 2 white men charles rutt and charles underwood who s inspiration for the brand was based off of an old vaudeville song called old aunt jemima written by billy kersands. Aunt jemima is the brands name itself.
The first stage is the shock stage and it is designed to get everyone s attention just like with dovegate another unintended ahem triggering of said strategy a few months back where a dove soap advert literally triggered blacklash via the age old formula of a black woman being turned white after using their product apparently the soap industry have a long history of this.
