Quaker oats announced on wednesday that the. Aunt jemima syrup and pancake mix will be given a new name and image by quaker oats after the company acknowledged the brand s origins were racist. Quaker oats announced that it is retiring its character aunt jemima due to it being a racial stereotype according to quaker foods north america spokeswoman kristin kroepfl.
The chicago woman originally portrayed the aunt jemima trademark and efforts are being made to preserve her legacy as quaker oats removes the aunt jemima name and image from their popular pancake. Just as the formula for the mix has changed several times over the years so has the aunt jemima image. Jaffee a freelance artist from the bronx new york also designed one of the images of aunt jemima used by quaker oats to market the product into the mid 20th century.
The aunt jemima package was redesigned around the new likeness. The family of lillian richard spoke out this week after quaker oats announced last week that they were eliminating the more than 100 year old character from its packaging. The family of a woman who portrayed food spokesperson aunt jemima for 23 years is furious that quaker oats is dropping the character and erasing their loved one s legacy.
They allege the company that owned the brand made a promise to pay their great. The descendants of a woman they say portrayed aunt jemima in the 1930s are suing quaker oats for 2 billion. To keep her aunt s legacy alive harris says her family hopes quaker oats comes out with a commemorative box to recognize the many women who portrayed aunt jemima over the years.
Betye saar and faith ringgold are just two artists who have. The 130 year old aunt jemima brand of pancake mix and breakfast syrup will be no more the quaker oats company announced on june 17. Quaker oat is retiring the aunt jemima brand to make progress toward racial equality aunt jemima is based on a real woman nancy green who was a storyteller cook and missionary worker.
For the longest time the aunt jemima brand featured a black woman with a headscarf but in. The quaker oats company made the announcement tuesday saying they were doing away with auntie.
