Amid national protests against systemic racism quaker oats said it s due to the racial stereotypes associated with aunt jemima. Now after 100 years that character is retiring. Harrington spent many years in the role representing the brand.
17 2020 at 8 11 am edt gray news pepsico the parent company of quaker oats said the aunt jemima brand name and imagery is coming to an end it announced wednesday. Aunt jemima brand name imagery ending after 131 years reports say the aunt jemima brand name and imagery is coming to an end. Great to hear they re making this change curious what the new branding will be.
Forget the name but still the 2 a bottle and not 15 like real mape syrup northwoods or something and man it s my favorite taste wise. My mom always made pancakes without the mix but would occasionally get aunt jemima syrup usually something with a tree. Michelles syrup aunt jemima.
This article tagged under. I was sitting in a spot hiding behind aunt jemima all these years and now all of a sudden a light is now shining on us she said. It s literally just flour salt sugar.
But i don t understand buying pancake mix. It s cheaper and you might just prefer it. I understand why people buy pancake syrup instead of real maple syrup.
I vote for auntie j s pancake syrup with very obvious marijuana references on the bottle box. 1955 from the mid 1950 s to the late 1960 s actress aylene lewis portrayed aunt jemima at the aunt jemima restaurant in the newly opened disneyland there she serves pancakes and poses for photos with guests. A spokeswoman for pepsico owned quaker oats company told adweek that it recognized aunt jemima s origins are based on a racial stereotype and that the 131 year old name and image would be.
They ve invested quite a bit in establishing that brand with all that goes along with the logo lee said.
Aunt jemima year. Aunt jemima is a brand of pancake mix syrup and other breakfast foods. The aunt jemima pancake mix debuted in 1889 the first ready mix by 1915 it had become one of the most recognized brands in us history and changed us trademark law. Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype. Aunt jemima s years of success as a marketing image made it risky for the company to part with it completely said brenda lee founding director of the marketing research firm vision strategy and insights.
It s a huge deal.
It s a huge deal. Aunt jemima s years of success as a marketing image made it risky for the company to part with it completely said brenda lee founding director of the marketing research firm vision strategy and insights. Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype.
The aunt jemima pancake mix debuted in 1889 the first ready mix by 1915 it had become one of the most recognized brands in us history and changed us trademark law. Aunt jemima is a brand of pancake mix syrup and other breakfast foods.
