Pepsico is changing the name and marketing image of its aunt jemima pancake mix and syrup according. A box of aunt jemima pancake mix sits on a stovetop wednesday june 17 2020 in harrison n y. Plans to change the name of its aunt jemima pancake mix and syrup acknowledging that the 131 year old brand is rooted in racially problematic tropes.
Butterworth s could follow suit as nationwide protests prompt a sudden corporate reckoning on institutionalized racism. The aunt jemima brand will be phased out and uncle ben s and mrs. Our history aunt jemima has a rich history spanning over 120 years.
Today aunt jemima pancakes stand for warmth nourishment and trust qualities you ll find in loving moms from diverse backgrounds who want the very best for their families. Quaker oats the parent company of aunt jemima pancake mix and syrup says it will completely rebrand the line including changing the name and logo saying the current brand is based on a. The aunt jemima brand of syrup and pancake mix will get a new name and image quaker oats announced wednesday saying the company recognizes that aunt jemima s origins are based on a racial.
The sweet face of aunt jemima most likely floods you with happy memories of eating pancakes with friends after a sleepover or feasting on waffles on a sleepy sunday morning however few realize the logo is incredibly problematic and after far too long. For over 100 years aunt jemima has been widely recognized for its buttery maple syrup and of course its somewhat nostalgic logo. Two aunt jemima heirs get their 3 billion lawsuits tossed by judge.
She was a living legend of the brand until she died in a car accident in september 1923. Not only did flour sales soar but green received a lifetime contract to serve as spokesperson. As a result of her dedication aunt jemima received 50 000 orders for pancake mix.
Pepsico is changing the name and marketing image of its aunt jemima pancake mix and syrup according to media reports. A box of aunt jemima pancake mix sits on a stovetop wednesday june 17 2020 in harrison n y. A 1940 s print ad for aunt jemima branded products.
Many women have been tapped as aunt jemima over the years with the first being nancy green in 1890 according to the pancake company s website.
Jemima pancake mix aunt jemima logo over the years. Aunt jemima is a brand of pancake mix syrup and other breakfast foods. The aunt jemima pancake mix debuted in 1889 the first ready mix. By 1915 it had become one of the most recognized brands in us history and changed us trademark law. It is currently owned by the quaker oats company of chicago a subsidiary of pepsico.
It is currently owned by the quaker oats company of chicago a subsidiary of pepsico. By 1915 it had become one of the most recognized brands in us history and changed us trademark law. The aunt jemima pancake mix debuted in 1889 the first ready mix.
Aunt jemima is a brand of pancake mix syrup and other breakfast foods.
