But the logos went through several. Two notable holdouts were the uncle ben s and aunt jemima brands. But as black consumers became a greater force in the marketplace and tolerance for racism waned most of those brand images were replaced or the product discontinued.
At one time advertising in the united states was full of racist imagery. Aunt jemima is perhaps the oldest and most enduring example of a brand built on a black stereotype an outgrowth of old south plantation nostalgia and romance grounded in an idea about the. Particularly the 2nd phrase is created in context of a jingle to play with the stereotype of the era that all black people can sing or they use songs.
Folks sho cheer for fluffy energizin aunt jemima pancakes or phrases like every bite is happyfyin light. Aunt jemima is pictured in the images saying phrases like lawsee. Just as the formula for the mix has changed several times over the years so has the aunt jemima image.
Jaffee a freelance artist from the bronx new york also designed one of the images of aunt jemima used by quaker oats to market the product into the mid 20th century. The aunt jemima package was redesigned around the new likeness. See more ideas about aunt jemima vintage advertisements aunt.
Aug 5 2014 explore the african american heritage s board aunt jemima throughout history followed by 268 people on pinterest. The company said in a statement that while work has been done over the years to update the brand in a manner intended to be appropriate and respectful we realize those changes. Quaker oats spoke up first announcing in june that aunt jemima the name and face of the brand s syrup and pancake mix for more than 130 years would be no more.
