The news comes on the heels of quaker oats announcement that it would be retiring the aunt jemima logo and renaming the 130 year old brand of pancake mixes and syrups. Based on the minstrel song old aunt jemima a tune reportedly sung by slaves quaker oats denotes on its website that the aunt jemima logo first appeared in 1890. The aunt jemima brand is more than 130 years old and its appearance has gone through many transformations over the years.
This aunt jemima logo was an outgrowth of old south plantation nostalgia and romance grounded in an idea about the mammy a devoted and submissive servant who eagerly nurtured the children of. The logo of the more than 130 year old brand features. Said on wednesday it will change the name and brand image of its aunt jemima pancake mix and syrup dropping a mascot that has been criticized for a racist history amid a national debate over racial inequality in the united states.
The aunt jemima brand is an american staple when it comes to breakfast food but its logo and name both of which are based on a racist stereotype have faced years of criticism. It is currently owned by the quaker oats company of chicago a subsidiary of pepsico. By 1915 it had become one of the most recognized brands in us history and changed us trademark law.
The aunt jemima pancake mix debuted in 1889 the first ready mix. Aunt jemima is a brand of pancake mix syrup and other breakfast foods. Allegra frank 51 mins ago many mississippi lawmakers opted not to wear masks at the capitol.
From aunt jemima to the redskins enough ugly history to demand change. The image of aunt jemima will be removed from packaging later in 2020 while the name change will happen at a later date. On 17 june 2020 the owner of aunt jemima quaker a subsidiary of pepsico announced that the name is to be scrapped along with its logo and branding.
In 1889 the creators of aunt jemima charles rutt and charles underwood sold the company to r t davis who soon found nancy green in chicago. Nancy green was born into slavery in 1834 in montgomery county kentucky. In 1890 a former slave named nancy green was hired to be the spokesperson for aunt jemima brand food products.
Aunt jemima s logo has changed 6 times and its history is rooted in racial stereotypes and slavery check out how the brand started and evolved over 130 years jessica snouwaert 2020 06 17t21.
