Uncle Ben S Aunt Jemima New Name

The company said new packaging will arrive in the forth quarter of 2020 the associated press reports. Quaker oats said it will change the name and marketing for aunt jemima pancake mix and syrup. Aunt jemima will be removed from packaging for syrup and pancake mix after more than 130 years of existence according to the associated press.

By caitlin o kane june 18 2020 1 40 pm cbs news. Butterworth s and cream of wheat review branding after aunt jemima announces name change. Protests for racial justice quaker foods is retiring the name and logo of its 130 year old pancake and syrup.

Uncle ben s also plans brand shift. Aunt jemima will change name image. June 21 2020 at 1 37 p m.

A look back at their racist origins published. Butterworth s reveal plans to rebrand. Aunt jemima uncle ben s cream of wheat mrs.

Following quaker foods move to scrap the aunt jemima breakfast brand name over its racist image critics are also calling for the end of uncle ben s and mrs. Uncle ben s rice may be getting a new logo after quaker foods announced it would be changing the name and image on its aunt jemima brand in a bid to make progress toward racial equality. Uncle ben s evolving its brand identity after aunt jemima name change as a global brand we know we have a responsibility to take a stand in helping to put an end to racial bias and injustices a mars spokesperson said.

Pepsico which merged with quaker. Pancake and syrup maker aunt jemima is changing its name because its origins are based on racial stereotypes and uncle ben s products are also being rebranded. What makes the two brand names particularly revolting is that they harken back to the antebellum south where aunt jemima was in the kitchen and uncle ben was the trusted man servant slave.

The company did not specify how or when the changes will be made but said it is evaluating all possibilities.