The aunt jemima brand of syrup and pancake mix will get a new name and image quaker oats announced wednesday saying the company recognizes that aunt jemima s origins are based on a racial. Aunt jemima pancake mix and syrup is being renamed after more than a century as quaker foods says the brand is based on racial stereotypes and needs to be appropriate and respectful home u k. 32 oz pancake mix.
Aunt jemima syrup original flavor bottle with pancake mix retired packaging. The new packaging will hit shelves by the fourth quarter of 2020. Quaker oats company is changing the name and marketing image of the 131 year old aunt jemima pancake mix and syrup.
Quaker oats company is changing the name and marketing image of the 131 year old. New york ap after more than 130 years aunt jemima is being removed from packaging for syrup and pancake mix. The new packaging will hit shelves by the fourth quarter of 2020.
Quaker oats company is changing the name and marketing image of the 131 year old aunt jemima pancake mix and syrup. New york after more than 130 years aunt jemima is being removed from packaging for syrup and pancake mix. Turn when pancakes bubble and bottoms are golden brown.
Pour slightly less than 1 4 cup batter for each pancake onto lightly greased skillet. Let stand 3 4 minutes to thicken. Combine all ingredients and stir until large lumps disappear do not beat or over mix.
It is currently owned by the quaker oats company of chicago a subsidiary of pepsico. By 1915 it had become one of the most recognized brands in us history and changed us trademark law. The aunt jemima pancake mix debuted in 1889 the first ready mix.
Aunt jemima pancake mix old packaging. New york after more than 130 years aunt jemima is being removed from packaging for syrup and pancake mix. Quaker oats company is changing the name and marketing image of the 131 year old aunt jemima pancake mix and syrup. The new packaging will hit shelves by the fourth quarter of 2020. The company will announce the new name at a later date.
A bottle of aunt jemima syrup sits on a counter wednesday june 17 2020 in white plains n y. Pepsico is changing the name and marketing image of its aunt jemima pancake mix and syrup according to media reports. A spokeswoman for pepsico owned quaker oats company told adweek that it recognized.
A spokeswoman for pepsico owned quaker oats company told adweek that it recognized. Pepsico is changing the name and marketing image of its aunt jemima pancake mix and syrup according to media reports. A bottle of aunt jemima syrup sits on a counter wednesday june 17 2020 in white plains n y.
The company will announce the new name at a later date. The new packaging will hit shelves by the fourth quarter of 2020. Quaker oats company is changing the name and marketing image of the 131 year old aunt jemima pancake mix and syrup.
New york after more than 130 years aunt jemima is being removed from packaging for syrup and pancake mix.