This brand was created in 1889 by 2 white men charles rutt and charles underwood who s inspiration for the brand was based off of an old vaudeville song called old aunt jemima written by billy kersands. Aunt jemima is the brands name itself. Wyeth a well.
Young teamed up with n. Davis hired james webb young to create advertisements featuring aunt jemima. The aunt jemima fable formed the background for decades of future advertising.
Nancy was born a slave in. Nancy was born into slavery. Nancy didn t come up with the aunt jemima recipe but she became the first living trademark in the advertising world per the aareg.
1933 anna robinson portrays aunt jemima at the second chicago world s fair she travels the country promoting aunt jemima and is able to make enough money to provide for her children and buy a 22 room house where she rents rooms to boarders. The origins of the aunt. However if you look at the history of aunt jemima and her advertising it narrates an american past that s not so picture perfect.
The aunt jemima pancake brand has been successful for decades stored in american kitchen cabinets as an easy and fast way to make a hearty family breakfast. I peered into my grandmother s history with dread and. Quaker oats announced that the aunt jemima brand will be retired as its parent company.
A 1940s print ad for aunt jemima products. If you go to the our history section of the aunt jemima website it gives a rather whitewashed rundown of key moment s in the company s long life it was founded in 1889 and 100 years later. See more ideas about aunt jemima vintage advertisements aunt.
Aug 5 2014 explore the african american heritage s board aunt jemima throughout history followed by 268 people on pinterest.
Aunt jemima history ads. In 1890 a former slave named nancy green was hired to be the spokesperson for aunt jemima brand food products. Nancy green was born into slavery in 1834 in montgomery county kentucky. In 1889 the creators of aunt jemima charles rutt and charles underwood sold the company to r t davis who soon found nancy green in chicago. Aunt jemima is a brand of pancake mix syrup and other breakfast foods.
The aunt jemima pancake mix debuted in 1889 the first ready mix. By 1915 it had become one of the most recognized brands in us history and changed us trademark law. It is currently owned by the quaker oats company of chicago a subsidiary of pepsico.
It is currently owned by the quaker oats company of chicago a subsidiary of pepsico. By 1915 it had become one of the most recognized brands in us history and changed us trademark law. The aunt jemima pancake mix debuted in 1889 the first ready mix.
Aunt jemima is a brand of pancake mix syrup and other breakfast foods. In 1889 the creators of aunt jemima charles rutt and charles underwood sold the company to r t davis who soon found nancy green in chicago. Nancy green was born into slavery in 1834 in montgomery county kentucky.
In 1890 a former slave named nancy green was hired to be the spokesperson for aunt jemima brand food products.
