When quaker oats announced last month that its iconic aunt jemima syrup and other food products would be rebranded it had some unexpected positive consequences for a suburban business owner. See more ideas about aunt jemima vintage advertisements aunt. Aug 5 2014 explore the african american heritage s board aunt jemima throughout history followed by 268 people on pinterest.
Racist food images to be banned. Wednesday 17 june 2020 aunt jemima is no more uncle ben about to be fired. A product image as the 130 year old brand features a black woman named aunt jemima who was originally dressed as a minstrel character the brand of syrup and pancake mix will get a new name and image quaker oats announced wednesday saying the company recognizes that aunt jemima s origins are based on a racial stereotype on june 18 2020.
The company said in a statement that while work has been done over the years to update the brand in a manner intended to be appropriate and respectful we realize those changes. Quaker oats spoke up first announcing in june that aunt jemima the name and face of the brand s syrup and pancake mix for more than 130 years would be no more. Just as the formula for the mix has changed several times over the years so has the aunt jemima image.
Jaffee a freelance artist from the bronx new york also designed one of the images of aunt jemima used by quaker oats to market the product into the mid 20th century. The aunt jemima package was redesigned around the new likeness. There were dolls bowls and salt and pepper shakers made in her likeness.
Aunt jemima s images appear along side other pieces that represent nearly 150 years of ani black racist objects and images by the 1950s aunt jemima could be found in newspapers magazines radio and television. The name however has remained a pain. Brand owner quaker oats addressed some concerns about aunt jemima s image in the late 1980s when it gave her more of a modern housewife look sans do rag.
Davis milling in the late 19 th century and later for quaker in the early 20 th century anna robinson truly helped turned the icon in to a household name and marketing force in 20 th century popular culture. Although nancy green popularized aunt jemima for r t. Anna robinson was hired to play aunt jemima for quaker s promotions at the chicago worlds fair in 1933.
See more ideas about aunt jemima aunt aunt jemima pancakes.
Aunt jemima images 1980. Oct 30 2012 explore barbara golden s board aunt jemima followed by 332 people on pinterest.
Oct 30 2012 explore barbara golden s board aunt jemima followed by 332 people on pinterest.
