7 ad icon of the 20th century and said the image of a black woman smiling first graced boxes of pancake mix in the early 1890s. In 1999 ad age listed aunt jemima as the no. The show included the jemima chorus.
Gardella was a blackface performer best known for playing the character on both stage and screen. This aunt jemima was portrayed by the white actress tess gardella. The aunt jemima radio show ran from 1930 to 1942.
Aunt jemima asparagus roll ups recipe 1955 ad. Anna robinson is the aunt jemima you see in these 1940 s ads and she will forever be remembered as one of the most iconic faces in advertising for her time. Then in 1933 anna robinson made her debut as aunt jemima at the chicago century of progress exposition 4.
The troubling history of this fictional figure is well documented coming straight out of a minstrel show but the companies making it were happy to sit by for the past 130 years and do. Pepsico the parent company that makes and sells aunt jemima brand syrup and pancake batter decided to discontinue the aunt jemima product line because the name and imagery is based on racist stereotypes. For a period of time in the late 1940s and early 1950s my grandmother ione brown was part of an army of women who worked as.
A 1940s print ad for aunt jemima products. It is currently owned by the quaker oats company of chicago a subsidiary of pepsico. By 1915 it had become one of the most recognized brands in us history and changed us trademark law.
The aunt jemima pancake mix debuted in 1889 the first ready mix. Aunt jemima is a brand of pancake mix syrup and other breakfast foods. These old classic commercials are from the golden age of television.
Aunt jemima early ads. Aunt jemima pancakes commercial from 1959.
Aunt jemima pancakes commercial from 1959.