Caroline sherman a spokeswoman for mars shared that now is the right time to evolve the uncle ben s brand including its visual brand identity. Mars owner of uncle ben s brand issued a statement shortly after quaker announced retiring of the aunt jemima pancake mix name and logo due to racial stereotypes. F irst aunt jemima now uncle ben my money is on the cream of wheat mascot next.
Mars has explained that the uncle ben s logo which was first used in 1946 was named after an african american. Why are uncle ben s rice and aunt jemima s pancake syrup logos racist. Companies that own aunt jemima pancake mix uncle ben s rice eskimo pies ice cream bars and many others will be retiring brand names and visual identities that are considered offensive.
Butterworth s all are variations of the black cook or mammy figure a racial theme that reinforced the. The images on the packaging of uncle ben s aunt jemima cream of wheat and mrs. Pepsico said it would end entirely the aunt jemima line of pancake syrup and batter adorned with the face of a black woman while mars plans to evolve the uncle ben s brand of rice dishes that.
Uncle ben s owner mars is planning to change the rice maker s brand identity one of several food companies planning to overhaul logos and packaging that have long been criticized for. Butterworth s and cream of wheat announc. Corporate mascots with racist origins have been dropping like flies over the last two days with food brands like aunt jemima uncle ben s mrs.
Posted fri friday 19 jun june 2020 at 7 05am fri friday 19. By dannielle maguire and wires. Uncle ben s aunt jemima and mrs butterworth s products to get new look to remove racial stereotyping.
Lets begin with ben the image of the smiling. But have you ever wondered about their origins. Uncle ben and aunt jemima have been staples in many homes across the us and beyond for decades.
Pepsico which merged with quaker.
Aunt jemima uncle ben in bed. Pancake and syrup maker aunt jemima is changing its name because its origins are based on racial stereotypes and uncle ben s products are also being rebranded.
Pancake and syrup maker aunt jemima is changing its name because its origins are based on racial stereotypes and uncle ben s products are also being rebranded.
