While there has been pressure to make this change for some time the massive turning of public opinion during a major uprising combined with a viral tiktok video helped lead to. After 130 years quaker oats has finally decided to overhaul the aunt jemima brand due to its racist history and imagery. The picture has replaced over time and in recent years quaker removed the mammy scarf from the character as of the growing criticism that the brand continued a.
Aunt jemima changing name and logoto remove a racial stereotype the 130 year old brand stresses a black woman named aunt jemima who was basically dressed as a minstrel character. Noting there have been a number of changes to aunt jemima s logo over the decades the company executive further stated that those changes did not do enough to promote racial unity. We recognize aunt jemima s origins are based on a racial stereotype kristin kroepfl the quaker foods north america vice president and chief marketing officer said in a media release.
A spokeswoman for pepsico owned quaker oats company told adweek that it recognized aunt jemima s origins are based on a racial stereotype and that the 131 year old name and image would be. The aunt jemima brand of syrup and pancake mix will get a new name and image quaker oats announced wednesday saying the company recognizes that aunt jemima s origins are based on a racial. Quaker is giving aunt jemima a new logo and name saying the current brand is based on a racial stereotype we acknowledge the brand has not progressed enough to appropriately reflect the.
While work has been done over the years to update the brand in a manner intended to be appropriate and respectful we realize those changes are. We recognize aunt jemima s origins are based on a racial stereotype kristin kroepfl vice president and chief marketing officer of quaker foods north america said in a statement to nbc news. For over 130 years the brand s logo has.
Us company quaker oats has announced it will rename its aunt jemima line of syrups and foods acknowledging the brand was based on a racial stereotype. We recognize aunt jemima s origins are based on a racial stereotype kristin kroepfl the quaker foods north america vice president. The secret ingredient in aunt jemima syrup is racism connor shaw curlyshaw june 17 2020 quaker oats a chicago based company made the announcement to cancel aunt jemima wednesday and stated the products will be given a new look and a new name.
Aunt jemima s logo has changed 6 times and its history is rooted in racial stereotypes and slavery check out how the brand started and evolved over 130 years jessica snouwaert 2020 06 17t21.