Black americans and covid19. Several women would then take on the role of aunt jemima over the years. Two years later the brand was sold to the quaker oats company.
The aunt jemima image has evolved over the years to meet socially acceptable standards of the times but the brand could not shake its history of racial stereotypes and connections to slavery. Hopefully the long overdue willingness to let go of this racially prejudiced imagery rather than hide behind tradition helps. Though the imagery of aunt jemima has changed over the years in an effort to soften criticism you can t really fix a brand that was fundamentally flawed to put it rather mildly from the very start.
But no matter what she looks like activists say aunt. The picture of aunt jemima on the pancake box has evolved over the years from an overweight kerchief headed woman to a slim modern woman. The troubling history of this fictional figure is well documented coming straight out of a minstrel show but the companies making it were happy to sit by for the past 130 years and do.
Pepsico the parent company that makes and sells aunt jemima brand syrup and pancake batter decided to discontinue the aunt jemima product line because the name and imagery is based on racist stereotypes. 1955 from the mid 1950 s to the late 1960 s actress aylene lewis portrayed aunt jemima at the aunt jemima restaurant in the newly opened disneyland there she serves pancakes and poses for photos with guests. The women who portrayed aunt jemima were part of a tradition that dated to 1893 when a former slave named nancy green greeted visitors to the world s fair in chicago.
Just as the formula for the mix has changed several times over the years so has the aunt jemima image. Jaffee a freelance artist from the bronx new york also designed one of the images of aunt jemima used by quaker oats to market the product into the mid 20th century. The aunt jemima package was redesigned around the new likeness.
Aunt jemima s logo has changed 6 times and its history is rooted in racial stereotypes and slavery check out how the brand started and evolved over 130 years jessica snouwaert 2020 06 17t21. See more ideas about aunt jemima vintage advertisements aunt. Aug 5 2014 explore the african american heritage s board aunt jemima throughout history followed by 268 people on pinterest.
