Today uncle ben s products are sold worldwide. It is based in houston texas uncle ben s rice was first marketed in 1943 and was the top selling rice in the united states from 1950 until the 1990s. The brand was introduced by converted rice inc which was later bought by mars inc.
Uncle ben s is a brand name for parboiled rice and other related food products. Aunt jemima s logo has changed 6 times and its history is rooted in racial stereotypes and slavery check out how the brand started and evolved over 130 years jessica snouwaert 2020 06 17t21. There is a name which is associated with this brand and getting very viral on internet.
The parent company quaker oats announced this in a statement to the cnn network. The popular name of an american syrup and pancakes brand aunt jemima is being wrapped off because of the recent criticism on the racial characters of the brand. The song became the inspiration for the aunt jemima brand of pancakes as well as several characters in film television and on radio named aunt jemima.
Old aunt jemima is an american song composed by african american comedian songwriter and minstrel show performer billy kersands c. Nancy green march 4 1834 august 30 1923 was a storyteller cook activist and the first of many african american models hired to promote a corporate trademark as aunt jemima the famous aunt jemima recipe was not her recipe but she became the advertising world s first living trademark. It is currently owned by the quaker oats company of chicago a subsidiary of pepsico.
By 1915 it had become one of the most recognized brands in us history and changed us trademark law. The aunt jemima pancake mix debuted in 1889 the first ready mix. Aunt jemima is a brand of pancake mix syrup and other breakfast foods.
