The aunt jemima logo was an outgrowth of old south plantation nostalgia and romance grounded in an idea about the mammy a devoted and submissive servant who eagerly nurtured the. The company s website said the logo started in 1890 and was based on nancy green a storyteller. The brand s origin and logo is based off the song old aunt jemima from a minstrel show performer.
The sweet face of aunt jemima most likely floods you with happy memories of eating pancakes with friends after a sleepover or feasting on waffles on a sleepy sunday morning however few realize the logo is incredibly problematic and after far too long. For over 100 years aunt jemima has been widely recognized for its buttery maple syrup and of course its somewhat nostalgic logo. Quaker oats said in a statement that the longtime brand will remove the controversial image of aunt jemima from its line of maple syrups pancake mixes and other foods.
The breakfast brand aunt jemima is removing its logo and will be renamed amid public outcry that the branding perpetuated a racist stereotype its parent company said wednesday. Meanwhile pepsico which owns quaker oats told nbc that aunt jemima will also donate 5 million toward meaningful ongoing support and engagement in the. The logo will go by the end of 2020.
The image of aunt jemima will be removed from packaging later in 2020 while the name change will happen at a later date. On 17 june 2020 the owner of aunt jemima quaker a subsidiary of pepsico announced that the name is to be scrapped along with its logo and branding. Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype.
Create and share your own aunt jemima gifs with gfycat. Search results for aunt jemima gifs. Pepsico will remove aunt jemima name logo and image by jeevan shetty on june 18 2020 no comments aunt jemima is a familiar face at breakfast for more than a century will soon be a thing of the past quaker oats which is owned by pepsi announcing that they re getting rid of the 130 year old aunt jemima brand famous for pancake.
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