Aunt jemima was named after a song when chris rutt attended a musical concert in 1889 and heard old aunt jemima being played by a black artist wearing an apron and scarf according to african american registry. R t davis milling company hired nancy green to portray the mammy character for aunt jemima. Hours after quaker oats announced it is retiring the 131 year old aunt jemima brand saying the company recognizes the character s origins are based on a racial stereotype the owner of the.
Aunt jemima syrup and pancakes will be completely rebranded and their packages redesigned quaker oats announced on wednesday out of recognition that aunt jemima s origins are based on a racial. When quaker oats announced last month that its iconic aunt jemima syrup and other food products would be rebranded it had some unexpected positive consequences for a suburban business owner. See more ideas about aunt jemima aunt jemima cookie jar aunt.
Mar 13 2013 explore edna mcnellis s board aunt jemima collectables on pinterest. In 1889 the creators of aunt jemima charles rutt and charles underwood sold the company to r t davis who soon found nancy green in chicago. Nancy green was born into slavery in 1834 in montgomery county kentucky.
In 1890 a former slave named nancy green was hired to be the spokesperson for aunt jemima brand food products. Larnell evans sr the great grandson of a syracuse woman who played aunt jemima for nearly 20 years tells patch that he vehemently. Aunt jemima s great grandson is angry.
To a more updated image with curled hair and pearls is. Quaker oats abc news abc news the woman on the front of the quaker oats syrup who has gone from a handkerchief head scarf. The sweet face of aunt jemima most likely floods you with happy memories of eating pancakes with friends after a sleepover or feasting on waffles on a sleepy sunday morning however few realize the logo is incredibly problematic and after far too long.
For over 100 years aunt jemima has been widely recognized for its buttery maple syrup and of course its somewhat nostalgic logo. It is currently owned by the quaker oats company of chicago a subsidiary of pepsico. By 1915 it had become one of the most recognized brands in us history and changed us trademark law.
Aunt jemima syrup with scarf. Aunt jemima is a brand of pancake mix syrup and other breakfast foods.
Aunt jemima is a brand of pancake mix syrup and other breakfast foods.