Aunt jemima is an 130 year old brand who took the aunt jemima figure from a racist minstrel show. Alas aunt jemima is owned by quaker oats which is a subsidiary of global conglomerate pepsico. When quaker oats announced last month that its iconic aunt jemima syrup and other food products would be rebranded it had some unexpected positive consequences for a suburban business owner.
Quaker oats replaces the historically racist aunt jemima mascot with a black lawyer who enjoys pancakes at times said the headline. However about eight hours before the announcement the onion tweeted about the controversial pet and jokingly reported on quaker oats plans for its replacement. Davison suggested that the promise of a 5 million donation was insufficient tweeting not only has quaker oats made billions selling aunt jemima but for a century they reinforced the.
That s right the iconic aunt jemima syrup will be renamed. America s gold standard for delicious pancake topping goodness is getting a makeover. It s the end of an era.
A bottle of aunt jemima syrup sits on a counter wednesday june 17 2020 in white plains n y. We recognize aunt jemima s origins are based on a racial stereotype kristin kroepfl vice president and chief marketing officer of quaker foods north america said in a statement obtained by fox business. After 131 years quaker oats announced her presence in grocery stores is coming to an end.
Days earlier american satirical news outlet the onion published a fictional article about a similar announcement. The image will be removed from packaging later in 2020 while the name change will happen at a later date. On june 17 2020 quaker oats announced that aunt jemima will be rebranded with a new name and image.
She used her stature as a spokesperson to become a leading advocate against poverty and in favor of equal rights for all people all people in chicago. She was one of the first african american missionary workers. Aunt jemima mills were purchased in 1925 by the quaker oats company of chicago.
Quaker oats announces aunt jemima rebranding acknowledges that the face of the brand was based on a racial stereotype.
Aunt jemima quaker oats onion. Chicago in response to nationwide protests regarding police brutality and racial discrimination food conglomerate quaker oats announced friday that after 130 years it would replace its historically racist aunt jemima mascot with a black female lawyer who enjoys pancakes from time to time. The time has come to replace jemima a problematic and stereotypical character that originated in. Quaker oats announces aunt jemima rebranding.
Quaker oats announces aunt jemima rebranding. The time has come to replace jemima a problematic and stereotypical character that originated in. Chicago in response to nationwide protests regarding police brutality and racial discrimination food conglomerate quaker oats announced friday that after 130 years it would replace its historically racist aunt jemima mascot with a black female lawyer who enjoys pancakes from time to time.
