The sweet face of aunt jemima most likely floods you with happy memories of eating pancakes with friends after a sleepover or feasting on waffles on a sleepy sunday morning however few realize the logo is incredibly problematic and after far too long. For over 100 years aunt jemima has been widely recognized for its buttery maple syrup and of course its somewhat nostalgic logo. New york cnn business quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype.
In what can only be described as a stunning and brave move cnn reports that quaker oates is changing the aunt jemima brand name after realizing its based off of racial stereotypes. However aunt jemima will soon debut a new look as part of quaker s push for racial equality after the company acknowledged that the face of the brand was based on a racial stereotype. The aunt jemima name and image have been featured on these products for 130 years.
The name however has remained a pain. Brand owner quaker oats addressed some concerns about aunt jemima s image in the late 1980s when it gave her more of a modern housewife look sans do rag. Uncle ben s aunt jemima and mrs butterworth s products to get new look to remove racial stereotyping by dannielle maguire and wires posted fri friday 19 jun june 2020 at 7 05am fri friday 19 jun.
Aunt jemima is being rebranded with a new name and image parent company quaker oats has announced acknowledging that the face of the brand was based on a racial stereotype. Y all know that aunt karen pancakes are way too salty raginghormoan wrote. Others made jokes about how the taste of aunt karen pancakes would be far worse than the time honored aunt jemima.
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