The brands are removing old logos and imaging that perpetuate racial stereotypes. Butterworths and cream of wheat said changes are coming to their brands as well. Hours after the aunt jemima name change was announced uncle bens rice mrs.
Butterworth s syrup makers announced they would be launching a brand and packaging review in response to concerns about racial stereotyping. Quaker oats is retiring the 131 year old aunt jemima brand saying the company recognizes the character s origins are based on a racial stereotype just hours later uncle ben s rice and mrs. But aunt jemima s great grandson isn t happy about the move and says it s erasing his family history.
Aunt jemima syrup and pancake mix uncle ben s rice mrs butterworth s syrup and the cream of wheat chef are all on the chopping block as companies scramble to rebrand their products. Uncle ben s has not yet announced a specific change but a spokesperson. Butterworth to follow aunt jemima s lead by noah john june 18 2020 22 02.
Uncle ben s cream of wheat mrs. Stock markets 36 minutes ago jun 17 2020 04 43pm et 69. Citing racial stereotype pepsico drops aunt jemima.
The images of these brands will be erased because it s racist to have a black person on a brand apparently. Butterworth s all that feature beloved brand who happen to be black are now slated for societal death. Aunt jemima uncle ben s and mrs.
Butterworth s syrup said it would go through a. Conagra the company behind mrs. Like aunt jemima uncle ben is based on a racial stereotype and people have criticized both brands for years now.
Uncle ben s owner mars is planning to change the rice maker s brand identity one of several food companies planning to overhaul logos and packaging that have long been criticized for.
Uncle ben s mrs butterworth vs aunt jemima. Aunt jemima uncle ben s cream of wheat mrs. Butterworth s reveal plans to rebrand. A look back at their racist origins published. June 21 2020 at 1 37 p m.
Uncle ben s aunt jemima and mrs butterworth s products to get new look to remove racial stereotyping by dannielle maguire and wires posted fri friday 19 jun june 2020 at 7 05am fri friday 19 jun.
Uncle ben s aunt jemima and mrs butterworth s products to get new look to remove racial stereotyping by dannielle maguire and wires posted fri friday 19 jun june 2020 at 7 05am fri friday 19 jun. June 21 2020 at 1 37 p m. A look back at their racist origins published.
Butterworth s reveal plans to rebrand. Aunt jemima uncle ben s cream of wheat mrs.
