Aunt jemima was first brought to life by nancy green a. The pancake mix debuted in 1889 and the inspiration for the logo featuring a black woman came from the minstrel song old aunt jemima. Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype.
In wake of aunt jemima rebrand nlc puts old sam rum logo under review murphy said there s some evidence to suggest the logo depicts the white founder of edward young and co which was the. Vintage aunt jemima mrs butterworth amber glass syrup bottle 8 w metal cap. Make offer aunt jemima syrup original bottle with original pancake mix retired.
Aunt jemima syrup original bottle with original pancake mix retired. Aunt jemima the breakfast food company is a brand which has long received criticism due to its logo that features a smiling black woman featured on its products. The company s website said the logo started in 1890 and was based on nancy green a storyteller.
The brand s origin and logo is based off the song old aunt jemima from a minstrel show performer. In her 2015 new york times piece richardson explained that the brand s name and the original logo were inspired by a minstrel song old aunt jemima minstrel shows which were popular throughout. The statement comes in the wake of pepsico pulling the logo and brand of its aunt.
Elderly black man on the bottle. In wake of aunt jemima rebrand nlc puts old sam rum logo under review. It is currently owned by the quaker oats company of chicago a subsidiary of pepsico.
By 1915 it had become one of the most recognized brands in us history and changed us trademark law. The aunt jemima pancake mix debuted in 1889 the first ready mix. Aunt jemima is a brand of pancake mix syrup and other breakfast foods.