The company said in a statement that while work has been done over the years to update the brand in a manner intended to be appropriate and respectful we realize those changes. Quaker oats spoke up first announcing in june that aunt jemima the name and face of the brand s syrup and pancake mix for more than 130 years would be no more. When quaker oats announced last month that its iconic aunt jemima syrup and other food products would be rebranded it had some unexpected positive consequences for a suburban business owner.
Although depictions vary over time they are similar to the common attire and physical features of mammy characters throughout history. Her skin is dark and dewy with a pearly white smile. Aunt jemima is based on the common enslaved mammy archetype a plump black woman wearing a headscarf who is a devoted and submissive servant.
However the name and her mammy oriented personality remained. In 1989 the image was updated to show aunt jemima in pearl earrings and a newly coiffed hairstyle. Harrington was the third aunt jemima.
Uncle ben s aunt jemima and mrs butterworth s products to get new look to remove racial stereotyping by dannielle maguire and wires posted fri friday 19 jun june 2020 at 7 05am fri friday 19 jun. The descendants of two women who portrayed the aunt jemima character on quaker oats food products are expressing concerns that the company s recent awakening and proposed decision to scrap the. Aunt jemima brand retired by quaker due to racial stereotype anna short harrington is believed to be the.
In 1989 the image was revamped with the new model wearing pearl earrings with curly hair. Quaker oats the parent company of aunt jemima pancake mix and syrup says it will completely rebrand the line including changing the name and logo saying the current brand is based on a. In a move that seems wildly belated aunt jemima pancake products will undergo a rebrand after its makers acknowledged about 130 years in that.
Aunt jemima is finally getting a new name. The familiar figure on pancake mixes and syrup will have a new gray streaked hair style minus the headband pearl earrings and a. Aunt jemima is going to have a new look her first in 21 years.
