Uncle ben s owner mars is planning to change the rice maker s brand identity one of several food companies planning to overhaul logos and packaging that have long been criticized for. Rickey smiley 13 176 views. Aunt jemima uncle ben replacement candidates duration.
Butterworth being removed from shelves tune into https. Aunt jemima uncle ben mrs. The brands are removing old logos and imaging that perpetuate racial stereotypes.
Butterworths and cream of wheat said changes are coming to their brands as well. Hours after the aunt jemima name change was announced uncle bens rice mrs. Mars inc which owns uncle ben s rice has announced that they are taking a stand against racism.
Butterworth s will get rebranded following aunt jemima retirement. Uncle ben s and mrs. Butterworth s aunt jemima and uncle ben s the brands that we have all come to know and love will be repackaged to remove the racial bias in other words to remove the presence of black people on the brand.
Cancel culture strikes beloved mrs. We understand that our actions help play an important role in eliminating racial bias and as a result we have begun a complete brand and packaging review on mrs. The development comes after parent companies for aunt jemima and uncle ben s announced that the two product lines will see branding changes of their own.
This is long overdue and anyone who disagrees with me can pound sand. Seismic change is coming to the land of pancake syrup thanks to recent decisions to kill off the auntjemima and mrsbutterworths brands. Butterworth no longer sweet or welcome london on july 2020 this photo originally shared on instagram.
Mrs butterworth aunt jemima replacement. Uncle ben s aunt jemima and mrs butterworth s products to get new look to remove racial stereotyping. By dannielle maguire and wires. Posted fri friday 19 jun june 2020 at 7 05am fri friday 19. Within the span of less than 12 hours on wednesday aunt jemima uncle ben s and mrs.
Butterworth s bowed to public pressure to confront the racist histories of their brands. Follow me on. Aunt jemima uncle ben and mrs. Butterworth s were all retired due to a growing rise in anti racist social pressure forcing some brands to re evaluate their public images.
Taken at face value these gestures imply that brands with racist pasts are growing a conscience and this is by design. Upon deeper reflection a.
Upon deeper reflection a. Taken at face value these gestures imply that brands with racist pasts are growing a conscience and this is by design. Butterworth s were all retired due to a growing rise in anti racist social pressure forcing some brands to re evaluate their public images.
Aunt jemima uncle ben and mrs. Follow me on. Butterworth s bowed to public pressure to confront the racist histories of their brands.
Within the span of less than 12 hours on wednesday aunt jemima uncle ben s and mrs. Posted fri friday 19 jun june 2020 at 7 05am fri friday 19. By dannielle maguire and wires.
Uncle ben s aunt jemima and mrs butterworth s products to get new look to remove racial stereotyping.