Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype. Bottles of aunt jemima branded syrup stand on a store shelf inside of a shop in brooklyn june 17 2020. The brand s origin and logo is based off the song old aunt jemima from a minstrel show performer and reportedly sung by slaves.
Aunt jemima s appearance has evolved over time. The company s website said the logo started in 1890 and was based on nancy green a storyteller. The brand s origin and logo is based off the song old aunt jemima from a minstrel show performer.
The company s website said the logo started in 1890 and was based on nancy green a storyteller cook and missionary worker the aunt jemima brand was purchased by quaker oats in 1926. The brand s origin and logo is based off the song old aunt jemima from a minstrel show performer. Aunt jemima s appearance has evolved over time.
On 17 june 2020 the owner of aunt jemima quaker a subsidiary. Butterworth s and namely aunt jemima said they would make changes to their logos packaging and even names following protests over systematic racism against them. Starting in mid to late june 2020 many brands with mixed race characters incorporated into their branding including uncle ben s eskimo pie cream of wheat mrs.
As we work to make progress toward racial equality. Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype. It is currently owned by the quaker oats company of chicago a subsidiary of pepsico.
By 1915 it had become one of the most recognized brands in us history and changed us trademark law. The aunt jemima pancake mix debuted in 1889 the first ready mix. Aunt jemima is a brand of pancake mix syrup and other breakfast foods.
The company s website said the logo started in 1890 and was based on nancy green a storyteller.
Aunt jemima old brand logo. Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype. Aunt jemima is changing its name and logo after 130 years of using a black woman as the staple feature of the brand s marketing. The brand s parent company pepsico acknowledged the brand was. The brand s origin and logo is based off the song old aunt jemima from a minstrel show performer.
The brand s origin and logo is based off the song old aunt jemima from a minstrel show performer. The brand s parent company pepsico acknowledged the brand was. Aunt jemima is changing its name and logo after 130 years of using a black woman as the staple feature of the brand s marketing.
Quaker oats is retiring the more than 130 year old aunt jemima brand and logo acknowledging its origins are based on a racial stereotype.
